Looking at a few media trends in the digital era
Looking at a few media trends in the digital era
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This short article lays out some of the most considerable changes in customer behaviours when it comes to consuming media.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form video content, the method by which people are getting their news is also evolving. People are progressively turning towards internet news sources, rather than viewing television, to find out about website existing worldly affairs. However, concurrently, due to a consistent circulation of information, individuals are coming to be overwhelmed by huge amounts of content. In response to this, news agencies are re-engaging audiences by making short form content that is more clear and much easier to navigate. These days it is common to see news channels that have large followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this technique has been necessary for supplying individuals with trusted and authenticated news sources, in a format they can easily access.
Recently, with the growth of digital content, the way in which individuals consume content has evolved significantly. For several years, traditional television was the primary source of family entertainment for the majority of people. Nevertheless, ever since the advancement of streaming platforms, many audiences are turning away from set up television, specifically among younger people. Instead, international media content analysis reveals that more people are buying subscriptions to streaming services, which strongly affirms the switch in audience consumption habits. These options are popular for allowing individuals to see the programs and movies they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming platforms as a prominent media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing interests in the industry.
In the existing digital age, smart phones have come to be one of the most prevalent devices that individuals are using to view videos and gain access to media. These days, many social media channels are offering limitless feeds of short, successive videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends today. These platforms enable users to see a sequence of selected content and interact instantly, making these videos much more engaging and addicting than conventional television. Short form videos are also being used regularly for news and instructional functions, not just for home entertainment. Subsequently, this pattern is evolving the way individuals are proactively looking for and counting on to receive info, in a quicker, much shorter and more functional format.
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